COPPA refers to Children’s Online Privacy Protection Act, a law that was passed in 1998 by the U.S. Congress to protect the privacy of children under 13. Websites that collect information from children under the age of 13 must adhere to the rules laid out in the Act.

COPPA was developed in response to a fast growing online marketplace that targeted children in the early days of the internet, and websites that collected personal information from minors who could not fully understand the ramifications of sharing their data online.

COPPA requires websites to get parental consent for collection or use of personal information from children under 13. Websites that collect such data must post a  privacy policy that meets the legal guidelines set by COPPA anywhere data is collected.

COPPA provides rules on how and when a website must seek verifiable parental consent, and places restrictions on types of marketing that websites can deliver to audiences under 13 years old. COPPA offers guidelines for websites on how parental consent should be gained. Websites must allow parents to review any data collected from children under 13, and must provide full access to user information on request.

Webkinz and Amazing World are proudly COPPA compliant.